About Roman Baryshenskiy
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Academic Level Diploma
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Age 23 - 27 Years
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Salary 1500
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Skills to filter candidate Marketing SpecialistDigital Marketing
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Viewed 484
About me
Work experience
Aug 2021 – Present time
- Webnauts.pro
Digital-marketing manager
Sep 2021 – Present time
- Self-employed
Digital-marketing manager
Jan 2021 – Apr 2021
- Lubimoe Taxi
Head of customer service department
Nov 2020 – Dec 2020
- Lubimoe Taxi
Deputy Head of Passenger Relations Department
Aug 2020 – Nov 2020
- Lubimoe Taxi
Deputy head of the department for work with drivers
Apr 2020 – Aug 2020
- Lubimoe Taxi
Deputy Head of Driver Attraction and Control Department
Oct 2017 – Oct 2020
- Dnepropetrovsk Regional Council
Assistant to the deputy of the Dnepropetrovsk Regional Council
May 2019 – Mar 2020
- Political Party Ob’yednannya «Samopomich»
PR-manager
Jul 2018 – Apr 2019
- Political Party Ob’yednannya «Samopomich»
Economist of the control and reporting
Education
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2014 - 2022
Kryvyi Rih Economic Institute, Kyiv National Economic University named after Vadym Hetman
Marketing
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Google Analytics Academy
Advanced Google Analytics Course
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Google Digital Workshop
Fundamentals of Digital Marketing
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Visotsky Consulting
Einstein
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Performi
How to save and increase your power
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Performi
Course \Types of exchange\
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Performi
Executive courses
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National Democratic Institute
Training for trainers
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Ministry of Youth and Sports of Ukraine
Youth practitioner
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Public organization \Kryvoryzci\
School of a young politician
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Small Academy of Sciences
Scientific works on marketing and advertising
Experience
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bilka.com.ua (Online store)
Optimized shopping campaigns.
Reduced conversion cost by 27% while increasing
conversions and ROAS by optimizing product feed and
bidding strategy. ROAS for January 2022 increased by 48%
compared to 2021.Google Ads, Google Analytics, Google Tag Manager, Google
Merchant Center, Plugins of Enchanted Ecomerce -
letopise.com (Website of Orthodox goods)
Optimized campaigns in Yandex direct.
Upgraded banners in YAN campaigns. Reduced the number
of these campaigns.Switched campaigns to automatic assignment strategies
and optimized daily budgets. Set up campaigns with
dynamic search in Direct, which increased the sales of the
segment, which was previously bought only through organic
search.Profit for 2021 is 2.5 million rubles more than in 2020, with a
budget reduction of 25,000 rubles.Google Ads, Google Analytics, Google Tag Manager, Google
Merchant Center, Plugins of Enchanted Ecomerce, Yandex
Metrica, Yandex Direct, Yandex, Market -
crazyfish.com.ua
there is no courier delivery, and therefore it is impossible to
set up a shopping campaign using the Google Merchant
Center. Set up a dynamic search, as SEO tags are wellwritten in products. For remarketing, the company\’s display
screens were created based on the pages visited and user
behavior. Average ROAS of an advertising account is
16.4.Google Ads, Google Analytics, Google Tag Manager, Google
Merchant Center, Plugins of Enchanted Ecomerce, Yandex
Metrica, Yandex Direct, Yandex, Market -
Lubimoetaxi.com (National Taxi Service)
Managed a full range of marketing activities to promote the
taxi brand in 10 cities in Ukraine. Was involved in developing
advertising strategies, selecting contractors and training
branch staff. Developed and implemented systems for
monitoring the quality of customer service of the company
(drivers and passengers). Optimized the work of technical
support and driver software. Increased driver loyalty by 15%
and reduced 3 times the number of complaints. The average
increase in orders, with a stable budget was 18%.Google Ads, Google Analytics, PR, Out-of-home
advertising