Remote Product Marketing Manager
Full time @Onlinejob Support posted 2 years ago in Software and Mobile Development Shortlist Email JobJob Detail
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Job ID 2658
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Experience 5 Years
Job Description
About the role
We have made it our mission to make it easy to find anything anywhere, by providing a go-to search solution for every developer. For 4 years we have developed a fully open-source search solution thanks to the precious feedback of our users.
Beginning of 2022 we started developing a Cloud hosted feature, by demand of our community. We are working with our first clients and are starting to monetize.
As a Product Marketing Manager, your role will be to capitalize on our existing brand and product-led growth, by creating and implementing marketing methods to accelerate our development and maximize adoption and user retention. You will work closely with the founders as well as the Product and Developer Relations teams, on topics such as the definition of our positioning, the creation of our marketing campaigns and the improvement of our pricing model.
What you’ll be doing
As a Product Marketing Manager, your role will include:
Defining & executing our marketing strategy:
- Clarifying and formalizing the characteristics of our clients and personas: customer journey, motivations, pain points…
- Crafting our value proposition with the Product team: how is Meilisearch addressing these characteristics?
- Collaborating closely with the Developer Relations and Product teams to ensure alignment with company objectives,
- Participating in the definition of our pricing strategy
Managing marketing campaigns, from creation to ROI analysis:
- Based on the strategy, creating campaign content that conveys our competitive advantage,
- Identifying the relevant channels for the promotion of our marketing content,
- Testing and iterating over the combination of audience, channel, and content,
- Setting performance expectations, analyzing the data and providing actionable patterns to drive improvements,
- Defining and executing a strategy for SEM (SEO + SEA),
- Creating media and content to support customer journey: landing pages, blog posts, technical content, infographics…
Supporting data driven decisions for our Cloud offer:
- Conducting market research to provide market insights to the founders and relevant teams: analyst views, market landscapes, competitor intelligence,
- Gathering the best customer knowledge by interviewing clients and prospects, running workshops and focus groups in partnership with the Product team.
Our ideal profile – Soft skills
- Empathy, judgment, and tact: You feel comfortable targeting anyone in organizations (executives to developers), understanding their problems, and answering accordingly;
- Strong organizational skills: You can plan, manage your time and communicate to deliver projects;
- A dual-minded approach: you’re highly creative but also process-driven; you think scale, and rely on data to make decisions;
- Optimistic mindset and not afraid of starting from scratch;
- Humility & will to continuously learn: you take experimentation seriously;
- Ability to coordinate across many teams, collect the correct information and provide efficient communication.
🔨 Our ideal profile – Hard skills
Must-have:
- 5 years of overall experience, 3+ years of experience in marketing or business development of B2B SaaS/cloud services;
- Excellent command of English;
- Former experience in a fast-moving professional environment;
- Strong tech culture: technical background or experience working with developers/on developer tool products;
- Outstanding communications skills to translate complex technical concepts into simple and intuitive communications and create perfect marketing copies;
- Demonstrated results in achieving annual growth targets;
Job added from – https://weworkremotely.com/remote-jobs/meilisearch-product-marketing-manager
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