Remote Senior Digital Marketing
Full time @Onlinejob Support posted 2 years ago in Marketing & Sales Shortlist Email JobJob Detail
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Job ID 2640
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Experience 6 Years
Job Description
We’re looking for a Senior Digital Marketing Strategist to develop multi-channel digital marketing plans for our clients, focusing on an array of digital strategies from social media to paid media. This position will be part of our Accounts Team. As part of our Accounts Team, you will work with a wide range of clients that require different creative strategies to hit their goals. As a Digital Marketing Strategist, you will oversee and implement agency projects related to SEO, PPC, SEM, SMM, and other channels.
Position responsibilities include:
- Run digital ads campaigns from start to finish: budget campaigns, collaborate with team members on copy and creative, optimize pages for conversions, implement & test ad campaigns on multiple platforms, and optimize campaigns toward client goals.
- Embed yourself in the work of your clients: Facilitate a deeper, more timely understanding of their work — all to proactively guide client strategy as it touches your work rather than being reactive to client requests.
- Manage your time and projects well: frequently assess your priorities and to-dos, delegating where appropriate and shifting gears where necessary to ensure your projects stay on track.
- Ensure best practices and effective campaign and ad strategies are followed: work with the team to integrate ads fully and ensure the ad strategy aligns with the client’s larger mission and campaign objectives; provide strategic ideas and lead conversations on ad practices and tactics.
- Analyze and report back campaign metrics to clients effectively and without errors. Create in-depth weekly, monthly, and quarterly reporting to review with the team and clients to determine strategy and optimization changes as needed.
Attributes of a successful candidate include:
- Must be a creative self-starter, able to work independently and with limited oversight to accomplish agreed-upon objectives and evaluate results.
- Must be able to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.
- Must be a team player with an altruistic approach to collaboration with clients and colleagues.
- Must demonstrate excellent interpersonal, written, and verbal communication skills.
- Must value and respect differences of race, ethnicity, age, gender, sexual orientation, gender identity, religion, ability, and socioeconomic circumstance.
Skills required:
- 6-7 years of experience implementing digital campaigns across email, web, SEM, display, and SMM channel
- Experience producing digital campaign reporting
- Experience with using and or troubleshooting utm parameters, GTM for tag and/or pixel placement, and setting up conversion events
- 6-7 years experience with campaign setup in Facebook Business Manager, Twitter Ads, Linkedin Ads, TikTok, Google ads, and video streaming ads
- Facebook Certifications needed: Professional 400 + Facebook Certified Community Manager
- Google Certifications needed: Google Analytics, Google Tag Manager, Google Ad Words, Google Ads video
- Should have at least one Linkedin Fundamentals Certification
- Solid understanding of email marketing platforms, strategy, and implementation
- Fluency with Google Analytics reporting and feature set
- Comfortable and experience with different CRMs to run acquisition campaigns and pull audience segmentation. Platforms include HubSpot, Salesforce, Classy, NationBuilder, etc.
- Ability to effectively communicate best practices, strategies, plans, and goals to clients and the internal team
- Experience and comfort with responsibilities of a client-facing role
- Up-to-date knowledge and interest in continuing education in the digital marketing and digital ad space
- Agency experience is required
Job added from – https://weworkremotely.com/remote-jobs/mosaic-senior-digital-marketing-strategist
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